The useful bit
Dating advice for actual humans.
Clear, researched and refreshingly honest articles for navigating apps, awkward conversations, safety and everything between.
Why do I get no matches on tinder or dating apps?
It isn’t because you are ugly — here’s a frank look at why app matches can feel so hard to come by.
Signs you think You’re Being Catfished
We’ve all heard of being “catfished” or being misled on the internet by someone who’s created a fake profile.
Why are there so many Chinese or oriental girls on Facebook dating?
Are you receiving numerous matches from profiles appearing to be Chinese or Japanese girls on Facebook dating? Feeling uncertain about their authenticity?
Why Do Men Pretend to Be Women Online?
Are you confused about why men would pretend to be women online?
Exploring Women’s Terrible Online Conversation Skills: Understanding the Why
Women’s online conversation skills are terrible, and they have only got worse in the dating app years.
He seems perfect—but leaves you empty
Why polished charm can hide emotional distance, and how to stop repeating the pattern.
The Evolution of Dating Apps: From Profiles to Swipes
How dating went from desktop profiles to apps - and why people stayed complicated.
Most Popular Dating Apps in the UK: Latest Data & Trends
The latest public UK data, minus the made-up soulmate maths.
The Evolution of Dating: Understanding Preferences Versus Standards
Understanding the difference between preferences and standards can transform your dating experience.
Why Dating Apps Don't Work for Men: Common Frustrations and Missed Connections
An honest look at the frustrations that make dating apps feel emotionally draining.
Tinder Pointless Swipe Surges
What those bursts of activity might actually mean — and why more swipes do not always make better matches.